Point AI raised funding of Rs 47 crore in a pre-Series A round led by Yali Capital, Lip-Bu Tan (Chairman, Walden International), and Tremis Capital. The Noida-based deeptech startup, formerly known as Try ND Buy, specializes in AI and computer vision technologies that power hyper-realistic virtual product experiences.

Key Takeaways

• Point AI raised funding of Rs 47 crore in a pre-Series A round led by Yali Capital and other investors.
• The startup was formerly pupular as Try ND Buy and rebranded to PointAI.
• Its proprietary AI architecture enables virtual product try-ons with instant, high-precision media generation.
• The funds will support product innovation, market expansion, and technology development.
• Backed by Paytm’s Vijay Shekhar Sharma and Hughes Systique’s Vinod Sood, PointAI is becoming a leading player in India’s deeptech ecosystem.

Recently rebranded to PointAI, the startup aims to reflect its proprietary parallel AI architecture, developed entirely in-house and supported by over 70 global patents.

The fresh capital will help the company accelerate product innovation, strengthen its technology stack, and expand its market presence across India and international markets.

According to the company, Point AI raised funding to further enhance its virtual try-on solutions that let users mix, match, and interact with a digital salesperson in real time.

Unlike traditional generative AI models, PointAI’s system delivers high-precision media outputs including images, videos, and 3D assets with near-instant rendering times.

You can generate each file in just 1-2 seconds while using up to 90% fewer GPU resources than popular GenAI alternatives.

“Our transformation from Try ND Buy to PointAI marks a new chapter in redefining how people experience products online,” said Nitin Vats, Founder and CEO of PointAI. “

With this milestone, Point AI raised funding to continue building next-generation, simulation-based AI models that combine speed and accuracy for instant, hyper-realistic experiences.”

Ganapathy Subramaniam, Founder and Managing Partner at Yali Capital, noted that PointAI’s deep-tech foundation and strong client growth make it an exciting investment. “With its innovative AI solutions, PointAI is positioned for rapid expansion, and we are excited to support that journey,” he said.

This is not the first time Point AI raised funding from notable backers. The startup also counts Vijay Shekhar Sharma (Founder and CEO, Paytm) and Vinod Sood (Co-Founder, Hughes Systique) among its investors, reflecting growing confidence in India’s deeptech ecosystem.

With this latest round, Point AI raised funding to scale its simulation-based AI technology that bridges the gap between physical and digital retail, setting new benchmarks for virtual commerce innovation.