PB Health acquires Fitterfly to expand its footprint in chronic-care and preventive-health management across India.

The acquisition marks a major step in PB (Policy Bazaar) Health’s vision of building an integrated healthcare ecosystem that combines technology, clinical excellence, and accessibility.

Key Takeaways

• PB Health acquires Fitterfly to expand its chronic-care and preventive-health portfolio.
• The deal strengthens PB Health’s digital and AI-driven healthcare ecosystem.
• Fitterfly brings expertise in diabetes reversal, obesity, and heart health programs.
• PB Health plans to integrate Fitterfly’s digital tools with its upcoming 1,200-bed hospital network.
• The acquisition supports PB Health’s vision of a seamless, tech-enabled care network.
• Fitterfly’s investor-backed platform adds strong clinical validation and innovation to PB Health.
• With this move, PB Health acquires Fitterfly and takes a key step toward building India’s next-gen healthcare ecosystem.

A Strategic Move for Preventive and Chronic Care

By acquiring Mumbai-based Fitterfly, PB Health aims to enhance its preventive-care and chronic-disease management capabilities.

Fitterfly, founded in 2016 by Dr. Arbinder Singal and Shailesh Gupta, offers clinically validated programs for diabetes reversal, obesity control, and heart health.

PB Health acquires Fitterfly at a time when lifestyle diseases are rapidly increasing in India. Nearly 40% of the adult population is affected by chronic conditions like diabetes, hypertension, and obesity. This partnership strengthens PB Health’s commitment to using data-driven healthcare solutions for better outcomes.

How Does the Integration Strengthens PB Health’s Ecosystem?

Fitterfly’s digital platform leverages data analytics, fitness tracking, and behavioural coaching to deliver personalized care. Now, PB Health will integrate these tools into its physical hospital network.

The company is embedding AI features such as voice-to-text documentation, AI-based clinical reports, and smart doctor-assisted decision tools.

As PB Health acquires Fitterfly, the move will allow it to connect digital healthcare with physical hospital infrastructure. PB Health is currently developing a 1,200-bed network in Delhi NCR, including facilities in Noida and Gurugram.

Fitterfly’s Background and Performance

Fitterfly has raised around ₹158 crore ($18.9 million) from top investors like Fireside Ventures, Amazon Smbhav Venture Fund, and Venture Catalysts. The platform was last valued at $41.7 million.

In FY 2024, it reported ₹12 crore in revenue and a ₹46 crore loss, showing rapid growth and investment in technology and clinical programs.

PB Health’s Vision for the Future

PB Health, founded by PB Fintech’s Yashish Dahiya and Alok Bansal, aims to link hospitals, insurers, doctors, and patients through a unified network. The company’s “narrow, integrated network” model reduces avoidable hospitalizations and ensures smooth patient care journeys.

With this acquisition, PB Health is taking a step toward becoming one of India’s most advanced digital-first healthcare providers.

As PB Health acquires Fitterfly, it not only adds strong clinical expertise but also deepens its technological foundation for a healthier future.

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