A LinkedIn post by OkCredit CEO Harsh Pokharna has sparked a massive online debate after he called the Arattai app “just another WhatsApp copy” with “no real innovation.” His comments came as Arattai gained sudden popularity, with daily sign-ups surging from 3,000 to 350,000.

Key Takeaways

• OkCredit CEO Harsh Pokharna called Arattai a WhatsApp copy, sparking widespread debate.
• Zoho’s Arattai app saw daily sign-ups jump from 3,000 to 350,000.
• Critics saw it as marketing, while supporters viewed it as a step toward digital independence.
• Many users argued that innovation often begins with imitation.
• The debate reflects a larger question: can Indian apps like Arattai challenge global tech giants?

Pokharna’s Remarks on Arattai’s Growth

Pokharna claimed the rise of Arattai was driven more by marketing than disruption. He argued that users only switch apps when the product is ten times better, suggesting Arattai’s appeal was mainly emotional due to its “Made in India” label.

He further added that the Arattai app’s growth was a PR strategy by Zoho to keep itself in the spotlight rather than a genuine attempt to challenge WhatsApp’s dominance. 

Pokharna emphasized that the buzz benefits Zoho’s core B2B products like HR and Mail, which drive real revenue.

Netizens Defend Arattai and Indian Innovation

Pokharna’s post quickly triggered backlash. Many users defended Arattai, saying every innovation starts as a clone before evolving into something unique. Some compared the situation to platforms like WeChat and Yandex, which began locally but became national alternatives.

Others argued that Zoho’s intent was never to replace WhatsApp but to strengthen India’s digital sovereignty. They said Arattai represents independence, data privacy, and confidence that Indian companies can build world-class tech ecosystems.

Pokharna’s Clarification

Later, Pokharna clarified that his remarks weren’t against Indian startups but were meant to highlight the importance of innovation along with replication. He said he supports efforts like Arattai but believes sustained success needs originality and value-driven innovation.